• NTC Sharing example
  • NTC Cheers example
  • Fuelband Sharing example
  • Fuelband_Cheers_example
  • Running Sharing example
  • Running Cheers example

PROJECT OVERVIEW
This project looked at social features specifically ‘cheers’ (the ability to ‘cheer’ a friend whilst doing a physical training activity in real time) and sharing achievements. We know that sharing activities and achievements whilst exercising is both motivating and rewarding. The purpose was NOT to design solutions in isolation but to deliver functionality across Nike’s ecosystem of apps enabling athletes to have a better individual and overall experience.

Phase 1 was to deliver this as consistently as possible within the current development constraints, phase 2 was to implement the ‘ideal’, providing consistent solutions across Nike’s ecosystem whilst delivering effective ‘frictionless’ cross journeys between Nike’s individual apps.

CLIENT
AKQA design agency | Nike | 2014

MY ROLE
Senior UX Architect.
Visual design by AKQA.

DELIVERABLES
Current state analysis, initial flow ideas, scamps, wireframe flows and information architecture.

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CURRENT APP ANALYSIS
To understand Nike’s current conventions across their family of apps.

Current App Analysis

INITIAL FLOW IDEAS
Worked with Nike stakeholders to understand their requirements and to start thinking about initial flows.

Initial flow ideas

SCAMP FLOWS
An example of some sketches to illustrate more detailed journeys and cross promotion.

Nike Mobile Sketches

 

WIREFRAME FLOWS

Initial_flows_wireframes_v2

WIREFRAME FLOWS FOR PHASE 2 

Illustrating the ‘ideal’, consistent solution (without technical constraints) across Nike+ Running, NT+C (Nike Training Club) and Nike+ Fuelband apps.  Detailing the sharing and ‘cheers’ experience for pre, during and post run or physical activity.

(Roll-over and click (or swipe) below to view slideshow).

  • 1 Running cheers
  • 2 Running post share
  • 3 Running post share cont
  • 4 NTC Cheer flow
  • 5 NTC Share flow
  • 6 NTC Share flow Cont
  • 7 FuelBand pre run flow
  • 8 FuelBand Share flow
  • 9 FuelBand Share flow Cont

MY CLIENT’S RECOMMENDATION

 Michael is a pleasure to work with. His considered and collaborate approach brings out the best in the people he is working with as well as helping create a good team culture. Adept at leading multiple projects, knowing how and when to get into the weeds and create wires and when to take a step back to look across everything from more of a strategic point of view. He also possesses the wonderful skill of being flexible in his solutions, understanding how and why other products on other parts of the business he is working on can shift and change the direction of the product he is working on.

I really enjoyed working with Michael at AKQA and hope I will get to again in the future.

James Chorley, Creative Director at AKQA.