Nike campaign intro

PROJECT OVERVIEW
For the first time, runners were able to turn their fastest mile into a unique hyperlapse video. NRC Re-Run launched as part of the Nike ‘Find Your Fast’ initiative to support the launch of the Nike Air Zoom Elite 8. NRC Re-Run took Nike+ run data and paired it with Google Street View images of the athlete’s running route pulled in real time from the Google Maps API, to create an original hyperlapse video of their fastest run. Live across 16 countries, the personalised videos could be shared across Instagram, Facebook, Twitter, Weibo and WeChat.

Below is a snapshot of my work to deliver simple user flows and wireframes for users to access and create this great content from the Nike.com website.

Launched September 2015.

CLIENT
AKQA design agency | Nike | 2015

MY ROLE
Senior UX Architect.
Visual design by AKQA.

DELIVERABLES
Information architecture and wireframe flows.

Divider line

JOURNEY OVERVIEW
Understanding how an athlete can access this campaign via the social feed within their Nike apps.

Journey overview
WIREFRAME JOURNEYS

Creating the Fastest Mile campaign ‘hub’ page which will promote all of the events within the campaign including logged in and logged out states with and without athlete data.

Nike_running_hub

‘Hyperlapse’ wireframe journeys

Showing how an athlete can use his/ her fastest time to create a Hyperlapse video:

Hyperlapse

MY CLIENT’S OVERALL RECOMMENDATION

Michael is an absolutely stellar UX practitioner and leader — experienced across the entire UCD process. In his time at AKQA, I relied on him to work directly with high-profile clients, drive their business forward, deliver quality work and to be almost entirely self-sufficient. He has an amazingly even temperament and works very well under pressure. I would consider myself very lucky to have him back on the team.

Drew Huddleston, Executive User Experience Director, AKQA.