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Description
Example of User Centered Design process for the BBC Blast re-design.
To view the final designs: BBC Blast.

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Client
BBC | 2010

My role
Creative Direction, UX Interaction and Visual design.

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This Included user research, audience segmentation breaking down the types of users into three groups, the 'Discoverer', the 'Explorer' and the Recogniser'. Gathering site analytics, exploring types of functionality, creating personas, user journeys, competitive analysis, IA/ site maps, wireframes, visual exploration and final visual solutions.

Blast audience research

Blast analyticsBlast functionalityBlast personasBlast competitive analysisBlast sitemapBlast wireframeBlast visual directionBlast mood boardBlast final design