Delivering innovative UX solutions for consumer focused products and services
Recent Projects
Continually
Listening. Collaborating. Researching. Analysing. Questioning. Understanding. Story-telling. Mapping. Sketching. Iterating. Prototyping. Testing. Defining, Refining. Validating. Solving. Designing. Writing. Learning.
Currently
Redefining the dryness of a standard industry product into a unique, compelling, informative, fun and delightful experience. Using this as a basis to inspire and strategically design Virgin Media’s future suite of mobile apps.
Recently
Engaging American Express customers by re-designing their membership rewards experience to deepen Cardmember relationships, driving increased Cardmember satisfaction and optimising conversion. Launched August 2016.
Realising ideas to deliver training expertise, increase athlete motivation and engagement. Delivering the set-up process for personalised training plans and completing training sessions for Nike. Launched August 2016.
Understanding the changing digital landscape for high-end luxury consumers to re-think and design a digital flagship e-commerce experience for a huge fashion brand.
Exploring specific VR solutions with Google.
Reducing Cognitive, Physical, Visual and Mnemonic load for a hugely popular PC game for it’s 100+ million players.
Validating a Nike proposition through rapid prototyping and script writing. Travelling to Barcelona, Paris and London representing the design agency (AKQA) with 3 Nike stakeholders for location based user-testing / focus group discussion.
Researching and delivering a potential partnerships framework for Nike and how partnerships can be realised in multiple products benefiting all parties.
Creating specific Nike product apps for Apple and Samsung smart watches that enhance existing multi-device experiences.
Pairing Nike+ run data with Google Street View images of the athlete’s running route pulled in real time from the Google Maps API, to create ‘hyperlapse’ videos of their fastest run to support the launch of the Nike Air Zoom Elite 8s.
Read more about Michael Delange.
Michael is an absolutely stellar UX practitioner and leader — experienced across the entire UCD process. In his time at AKQA, I relied on him to work directly with high-profile clients, drive their business forward, deliver quality work and to be almost entirely self-sufficient. He has an amazingly even temperament and works very well under pressure. I would consider myself very lucky to have him back on the team.
Drew Huddleston, Executive User Experience Director, AKQA.
Michael Delange is a seasoned UX practitioner with quiet authority who I had the pleasure of working with at the BBC. A meticulous designer who always sought to go to the heart of a problem, rather than accept a brief at face value. In many instances Michael’s design solutions would fix problems and fulfil user needs that hadn’t even been clocked, creating satisfying and delightful services of the highest order.
Adam Powers, Chief Experience Officer, BBH. See more testimonials.
Previously worked with
